We live in the age of the social influencer. Nowadays, with the development of the internet and the growth of social media, it is increasingly easy for consumers to post a comment or a picture of a product and to notice whether somebody else uses or praises a product or a brand, making word of mouth and opinion leader recommendations more important than ever.

In a recent report, the global crowdfunding market was valued at US$10.2 billion in 2018 and was forecast to almost triple by 2025. Clearly, crowdfunding has hit mainstream, but has it lived up to its promise to give entrepreneurs of all stripes and sorts easier access to capital?