First Stanley Plaza x G.O.D. Campaign Combines Valentines Day Romance and CNY Shopping


First Stanley Plaza x G.O.D. Campaign Combines Valentines Day Romance and CNY Shopping

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  • Hong Kong film poster-inspired neon-lit installations create romantic couples-only selfie spots
  • The Lovey-Dovey Chinese New Year Weekend Market at Murray House features unique items from local brands
  • Valentine’s Day special gifts up for grabs

HONG KONG SAR – 8 February 2021 – With Valentine’s Day and Chinese New Year falling in the same weekend this year, Stanley Plaza is collaborating with the hip local brand G.O.D. for the first time to present a campaign revolving around caang toi goek, a Cantonese slang term that translates roughly to ‘sharing an intimate meal’.

From now to 28 March 2021, Stanley Plaza is featuring couples-only selfie installations where lovers can stare across a cosy dining table into each other’s eyes while playing a flirtatious game of footsie.

This collaboration takes cues from classic Hong Kong film posters to transform Stanley Plaza and Murray House into a modern cha chaan teng and chic wine bar aglow with retro neon lights against a backdrop of iconic G.O.D. prints, where local lovers can find themselves ‘in the mood for love’ in the midst of an evocative bistro or bar mise-en-scène.

In addition, during the campaign period the Lovey-Dovey Valentine’s Day Market will be open during 14–15 February at Murray House, delighting lovers with handmade delicacies and goodies from local brands, including handmade candles from DeepMemory and clothing from ESORA.

The market even features pet goods from Noah Pet Pet to showcase the pet-friendly policy at Stanley Plaza, where couples can share romantic moments with their four-footed companions. As the icing on the cake, customers who spend a designated amount at Stanley Plaza during the campaign period using electronic payment methods can receive a personalised Valentine’s Day water bottle and mug featuring iconic G.O.D. prints.

About Link
Link Real Estate Investment Trust (Hong Kong stock code: 823), managed by Link Asset Management Limited, is a leading retail-focused REIT in the world. Listed in 2005 as the first REIT in Hong Kong, Link has been 100% held by public and institutional investors and is a Hang Seng Index constituent stock.

From its home in Hong Kong, Link manages a diversified portfolio including retail facilities, car parks and offices spanning Hong Kong, Beijing, Guangzhou, Shanghai, Shenzhen, London and Sydney. Link seeks to extend its portfolio growth trajectory and grasp expansion opportunities in different markets in pursuit of our medium-term target Vision 2025.