The World’s Leading Fashionable, Functional Fitness, and Athleisure Brand Expands Their E-Shop to Serve the US Market
USA – 22 November 2021 – Over the past two decades, fitness and athleisure apparel have dominated the industry to usher in a new era of functional fashion. However, the vast majority of fitness and athleisure brands lack the symbiotic relationship of versatility, durability, variety, and comfortability. While many names have emerged throughout the years, few have found the perfect balance to being acclaimed as leading innovators in fitness and sportswear. Since 2013, one brand has dominated the Germany market, revolutionizing modern fitness apparel.
Gym Aesthetics is proud to announce that they are taking their mission across the pond with the long-anticipated expansion of their e-shop into the United States market. Founded on the belief that fitness and sportswear play an integral role in one’s fitness journey, Gym Aesthetics aims to curate more than just sportswear, but breathe life into a lifestyle that feeds off fighting spirit, discipline, health, pride, self-presentation, and a sense of belonging.
6-in1 multi-functional high-tech outfits
Popular amongst both men and women, Gym Aesthetics has cultivated a dazzling reputation for their proprietary 6-in1 multi-functional high-tech outfits designed for optimal performance and unmatched style. Each piece features:
- Sweat-wicking technology
- Anti-static properties to prevent discomfort
- Anti-bacteria (powered by Rudolf) materials to eliminate bacteria and odor
- Anti-UV (powered by Huntsman) to protect against harmful UV
- Cool touch (powered by Rudolf) technology for temperature control
- 360 degree stretch (powered by Lycra) to retain shape for maximum comfort
Quantum Mirac reversible compression leggings
At the forefront of sportswear innovation, Gym Aesthetics Quantum Mirac high-efficiency reversible compression leggings are strategically designed with matrix of silicone dots in 6 different densities placed all around generating targeted acupressure, while promoting blood circulation and sweat production. The first of its kind to hit the market, the Quantum Mirac collection elevates any workout in both efficiency and style. The butt lifting and leg shaping designed Quantum Mirac leggings deliver the most comfortable and functional bodybuilding journey to sports enthusiasts.
“Mighty Me” women’s collection
Dedicated to positive empowerment, the Gym Aesthetics “Mighty Me” women’s collection has rapidly become a fan favorite for their high-fashion functional styles that flatter all shapes and sizes. Featuring supportive sports bras, breathable tech mesh tops and leggings, high-neck tank tops, and much more, the “Mighty Me” line pays homage to the fearless fighter within every powerful woman.
“People are looking for clothes which they can wear to the gym as well as look great on them for normal daily dressing. We want to inspire and support customers for fitness activities and daily social events with our functional and fashionable outlook apparels. This is our first key step to enter the USA market. We believe USA customers would enjoy our athleisure products.” – Miranda Wong, managing director of Gym Aesthetics.
Through proof of concept, dedication to innovation, and unwavering commitment to filling the unmet needs within the fitness community; Gym Aesthetics’ purpose-driven vision has come to fruition with the expansion to the United States market.
About Gym Aesthetics
Gym Aesthetics is a fashionable and dynamic fitness and athleisure brand based in Germany, serving a worldwide clientele. Founded in 2013 by two Bosch engineers, Phil and Aleks, and two professional YouTubers and athletes, Karl and Ralf; Gym Aesthetics is more than a sports fashion, it is always about lifestyle – a sporty attitude to life that feeds off fighting spirit, discipline, health, pride, self-presentation and a sense of belonging. Featuring men, women, and unisex styles, Gym Aesthetics is dedicated to bridging the gap between innovation and access within the worldwide fitness community.
