SINGAPORE – Media OutReach – 11 November 2020 – Singapore-based video animation studio GRAM sets its sights on venturing abroad to expand its operations team. The expansion plan was initiated in recognition of diverse creative and artistic talent that is available from all corners of the globe, beyond just the local talent pool.
GRAM is specialised in animation, videos and web interaction, offering an array of video animations and corporate video production services for businesses looking to meet their visual communication needs. Over the years, GRAM has evolved in the video production industry and is trusted by many MNCs and government clients in Singapore and globally.
While GRAM first began its remote team set up overseas 3 years ago, the company has since successfully established a team of full-timers who are working remotely at different parts of the world. These countries, namely the Philippines, Indonesia and Mexico, were chosen strategically and primarily for the common language and artistic culture.
Nonetheless, the expansion doesn’t come without obstacles. To tackle ineffective collaboration between the remote and local teams, they had to set communication guidelines that allow for greater productivity despite the physical distance. By using a project and communication platform, teams were able to communicate much more effectively with daily reporting and bi-weekly company meetings held.
As a fast-growing company, GRAM currently has a team strength of 15 employees, with hopes to increase the number next year. Plans are also in place to grow the company further in the future as GRAM is hoping to become thought leaders in video production.
This includes creating educational materials and resources to teach and guide local SMEs with their video production. Additionally, GRAM is turning its Instagram page into a teaching tool that provides bite-sized video marketing education to the public.